Powerful Analytics & Customer Tracking, Unified.

The hybrid solution combining a Customer Data Platform (CDP), Product Analytics, and Marketing Automation into one seamless tool.

Everything You Need to Understand Your Users

Simple JS Tracking

A standalone, lightweight analytics.js file you embed on your sites. Use `oanalytics.track()` and `oanalytics.page()` to capture behavior instantly.

Identity Resolution

Turn anonymous visitors into known contacts effortlessly. Call `identify()` to merge historical data when a user signs up or logs in.

Audience Grouping

Group contacts intelligently with custom properties. Segment your users into "Premium Users" or "Newsletter Subscribers" to target them effectively.

Event-Based Automations

Trigger powerful rules based on tracked events. Set up automations when users view a pricing page or abandon a cart.

Email Templates

Create reusable HTML email templates per project to message customers contextually as part of your marketing automations.

Multi-Project Management

Manage multiple websites easily. Each project gets a unique API key, allowed domains list, and isolated contact database.

Data flowing seamlessly from client to dashboard.

Our core is a standalone JavaScript tracking library. Just embed it, initialize with your API key, and you're ready to collect data. The tracking script handles cookies automatically, caching anonymous IDs until the user can be formally identified.

  • Track Page Views
  • Track Custom Events
  • Identify and Group Users
// 1. Add the tracking script to your website
<script src="https://app.insightgyaan.com/lib/analytics.js"></script>

// 2. Initialize with your Project API Key
oanalytics.load("YOUR_PROJECT_API_KEY");

// 3. Track a Page View
oanalytics.page("Pricing Viewed");

// 4. Track a Custom Event
oanalytics.track("Added to Cart", {
  item: "Pro Plan",
  price: 49.99
});

// 5. Identify a User on Login
oanalytics.identify("user@example.com", {
  firstName: "Jane",
  company:   "Acme Corp"
});